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Alan Quasha, Genco Interactive

April 12, 2009

Alan Quasha,  Chariman of Genco Media explains that “Genco is focused on providing content creators the means to fund the development of a range of entertainment related products, including video games. Scratch presents a great opportunity to work with some of the most talented people in the Hip Hop music industry and bring an exciting new game to market.”

Genco Interactive, whose Chairman is Alan Quasha, a subsidiary of Genco Media, will be releasing “Scratch:The Ultimate DJ”, in partnership with Genius Products, LLC. This state-of-the-art video game, developed by 7 Studios, combines amazing free-form DJ tricks with fabulous rhythm game-play. Featuring music from the superstars of the Hip-Hop world, “Scratch” is set in unique urban locales and is played like other popular rhythm games.

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